An upword trend has been taking place in the growth of start-ups and other ventures by young entrepreneurs in India
Digital Marketing Leadership Summit (DMLS) 2018
Shyam Sekar S, Founder and Chief Mentor of Startup Xperts, recognized as Distinguished Digital Leader
Digital Marketing Leadership Summit (DMLS) 2018 was held at Chennai. It had various topics in the digital economy, digital marketing for startups and small businesses, future of digital marketing, how should CMOs drive digital transformation initiatives, and others.
Mr Shyam Sekar S, Founder and CEO of Startup Xperts, who is well known as a Startup Mentor and Digital Marketing Strategist, was invited as a Distinguished Speaker at this event. He was a Panelist in the panel discussion on ‘Driving Business Impact with Digital Marketing’. This was organized by XIME and Mediabytes.
At this event, the 12 Business Leaders who were invited as speakers incl. Shyam Sekar S – Chief Mentor & Strategist, Startup Xperts, were recognized as ‘Distinguished Digital Leader’.
About the Session
Digital Technology has incredibly influenced our lives. Our communications, occupation, purchases and daily habits are all driven by what digital marketing brings to the table. Today, the customer journey is extremely convoluted as more than half of the of online adults start with an activity on one tool only to finish it on another. Reaching out to the target audience at the right time and through the right medium is a complex task for marketers because of the availability of a number of digital platforms.
This extremely exciting session would entail discussions about how digital marketing can help in driving the right business impact by:
- Analyzing the metrics to measure a business’s success
- Selecting the right customer channel that would pay off
- Analytic analysis of customer’s digital-consumption behavior
- Creating customer-focused content
Digital Marketing Talk – Rotary Club of Chennai
Rotary club of Chennai organised an exciting classification talk to celebrate vocational service month. Chief Mentor & Strategist of Startup Xperts Mr. Shaym Sekar, delivered a talk on Digital Marketing.
Recent Trends in Workplace Monitoring and Surveillance
Madras School of Social Work organized HR Coffee Clup’18 event on Recent Trends in Workplace Monitoring and Surveillance. CEO of Startup Xperts Mr. Shyam Sekar S participated as a Panelist and shared lots of provoking ideas to the audiences.
Jury for IIT-M LeanHack Startup Event
IIT-Madras organized the LeanHack Startup event, which had numerous entries for their startup pitch nomination. Finally on the pitch day, Mr Shyam Sekar S, Chief Mentor and Founder of Startup Xperts, acted as the Judge to evaluate and award the winning startup pitch.
Along with Mr Shyam, Mr Mahesh Ramachandran – Partner and Fund Manager of Pontaq, judged the event.
As a Mentor, Judge, Jury for numerous startup events and programs at IIT-Madras, Mr Shyam said, “Well organized event by the Entrepreneurship Cell at IIT-M. I am glad to be associated and happy to support in the future as well”.
The finalists thanked the judges and also the organizers for a great exposure through this event.