Franchising Workshop was organized by Alagappa University – Alagappa Institute of Management, Karaikudi on 23rd and 24th of Jan 2020. This 2 day event was organized by the Management Institute and had the presence of about 16 colleges from various parts of Tamil Nadu.
Franchise approach, and acquisition strategy and messaging through digital channels was covered by Shyam Sekar S, Founder and CEO – Startup Xperts in 2 different sessions in this 2-day workshop. It also had Dr Chackochen Mathai, who also addressed the students highlighting the softer aspects of franchising as well.
It was a unique program that was organized by the University inviting Franchise Experts to give an overview and industry insights on the Franchise Business Opportunity.