Globally Recognized Certifications & Standards

An Overview of Globally Recognized Certifications & Standards 08 March 2014, Posted by Shyam Sekar S Globalization has shrunk the world to an extent where we can see its impact in numerous instances in daily life. We use laptops and PCs for instance, which are assembled in China, with parts/subassemblies sourced from local and international […]

Points to ponder before startup | Startup Xperts

Is Just an Idea Enough…? Points to ponder before start(ing) up…! 08 March 2014, Posted by Shyam Sekar S An innovative idea is the most important seed for a startup business venture. An innovative idea can bring about a significant change in the way a product or service is adopted by the customer, but there […]

Does Sales Process Outsourcing (SPO) work? | Startup Xperts

Does Sales Process Outsourcing (SPO) work? – Part I 28 March 2014, Posted by Shyam Sekar S The business of selling, in much of the corporate world, is perceived as a function to which business targets (sales quotas in strict sales-speak!) are handed down, with the expectation that they will be achieved somehow.  Sales was […]

Does Sales Process Outsourcing (SPO) work? Part II| Startup Xperts

Does Sales Process Outsourcing (SPO) work? Part II 7 April 2014, Posted by Shyam Sekar S Most of you would have read the “Does Sales Process Outsourcing (SPO) work? – Part I”, that touched upon those phases of the sales cycle that lend themselves to outsourcing.  This part of sales process outsourcing article touches upon factors […]

Build to Scale your Startup

BUILD TO SCALE Shyam Sekar S, 20-June 2014 Not all startups are successful. The reasons could be a combination of – business planning, revenue model, leadership team, target segments, product, and most often execution. I have seen startups that had almost all the elements needed to transition into a sustainable, high-growth business, but lacked guidance […]

DIGITAL MARKETING CONCLAVE | Startup Xperts

Press Release 28 July 2014, Posted by Shyam Sekar S Chennai witnessed the first Digital Marketing Conclave organized by Think Media Inc. and VIT University, on 21-July 2014 @ Hotel Trident. The theme was based on ‘Digital Marketing in the Emerging Markets’ and the conference was well attended. The event covered various topics of interest […]

Digital Marketing for Startups – Secrets exposed

Digital Marketing for Startups; Secrets exposed Shyam Sekar S, 18-May 2015 Are you a startup, trying to launch your product or service? Are you a startup, trying to figure out as to how to build your brand? If you have not looked at digital marketing, then it is high time to give it a serious […]

Digital Marketing for Startups – Right steps to launch your product

Digital marketing for startups – quick-fire ways to launch your product or service! Shyam Sekar S, 28 Sep 2015 The world is witnessing the emergence of startups that was never seen before, in this scale. The biggest question that most entrepreneurs face is that of how to launch their product or service quickly into the […]

Digital Marketing’ New Age Mantra for SMEs

Digital Marketing’ New Age Mantra for SMEs 25 Feb 2016, THE NEW INDIAN EXPRESS, Visakhapatnam, India VISAKHAPATNAM: Small and medium enterprises (SMEs) should focus on creating their brand identity and uniqueness that can differentiate them from others to showcase in the market, said Shyam Sekar S, founder and chief mentor at Startup Xperts which is […]

Do you need a leadership coach?

Do you need a leadership coach? 13 Aug 2013, Posted by Shyam Sekar S Are you learning to lead a larger mission or corporate objective? Do you feel that you are being under pegged and not given higher responsibilities? Are you being overlooked constantly in not been given promotions, in spite of your performance? Welcome […]

Representing NASSCOM product forum as Speaker | Startup Xperts

How Startup Xperts helps startups to excel in business 23 Dec 2015 Every startup begins their journey with an ambition of hi-growth but all startups cannot penetrate into target markets and they face issues like flat sales, negative or slow growth, dipping revenue, unable to differentiate and win customers, etc. Those hi-growth aspirant entrepreneurs may […]

Startup accelerators – why and what is expected ?

Startup accelerators – why and what is expected ? India has become one of the world’s favourite ‘startup’ destinations. The numbers say it all! Over 4200 new age companies have come up during the last year. As per NASSCOM’s statistics we have over 3100 startups in IT (as of last year) and expected to have […]

How startups and SMEs can succeed in today’s ecosystem?

How startups and SMEs can succeed in today’s ecosystem? Being in a startup ecosystem has never been as exciting as it is today. The opportunities are abound and there is room for many to play in this space. The top cities that produce tech startups are Bangalore, NCR, Mumbai, Chennai, and other fast emerging cities. […]

How to find the right mentor for your startup?

How to find the right mentor for your startup With numerous startups coming up every other day all over the world, there is a definite need for startup mentors. The requirement and demand has never been so much, and one of the primary reasons that entrepreneurs looks for a good mentor is to ensure that […]

Startups – how to get your digital marketing approach right?

Startups – how to get your digital marketing approach right? Shyam Sekar S, 29 Dec 2015 Digital marketing approach for Startups Startups typically have two major challenges to overcome – Time and money. Though time is money by the old age saying, here we are considering the importance of both separately. In a short period of […]

How to make your company, a brand?

How to make your company, a brand? Shyam Sekar S, 27 Oct 2015 From about a century ago where we called it the ‘age of manufacturing’, to a decade back we termed it as the age of information, today we are at the ‘age of the customer’. In some of my conferences, as a speaker, […]

Email marketing, a powerful way to expand your business | Startup Xperts

Email marketing, a powerful way to expand your business This article appeared as a column in the ‘Small Enterprise’ Entrepreneur Business Magazine in Oct 2014 issue. Marketing is all about creating great customer experiences, consistently. It has transformed itself significantly over the last few years, thanks to digital marketing. Today, marketing is not just meant […]

Effective business plan for startups | Startup Xperts

How to create an effective Business Plan? 03 May 2015, Posted by Shyam Sekar S In many of my conferences, when I ask the audience as to how many prepare business plan for their company, or even how many do set business goals, I do see only a few hands going up. I don’t even […]

Use Analytics in Digital Marketing | Startup Xperts

Use Analytics in Digital Marketing, to power your business decisions Shyam Sekar S, 24-Feb 2015 From an IT age, it is the age of the customer today. Digital marketing is getting unified. It is no longer inbound Vs outbound; or SEO Vs email campaigns, etc. How well one is able to deliver all of these channels into […]

Who, How, and Why a Startup | Startup Xperts

Who, How, and Why a Startup 3 Dec 2014, Posted by Shyam Sekar S In a recently concluded Global Entrepreneurship Summit, I had the opportunity to meet with some of the students’ community too. One of them posed a question – Should we become an entrepreneur now? Or are we safe in taking up a […]

Why do startups need a business mentor?

Why do startups need a business mentor? 27 May 2014, Posted by Shyam Sekar S Recently, I had an opportunity to deliver a session to a large group of entrepreneurs.  At the end of my presentation I was asked by a half a dozen entrepreneurs requesting me to be their mentor.  One of them posed […]

Are you missing out in Digital Marketing?

Are you missing out in Digital Marketing? 8-Nov 2013, Posted by Shyam Sekar S The way that we have done business in the past and the way it is now have undergone a transformation, a digital revolution indeed. A few years ago, Facebook was hardly known; LinkedIn’s presence was not felt. But today digital is […]